She added “I think it is important for women to support women for sure,but by the same token I also want to work with people who are qualified. And I’m very lucky that the two women that we have are exceptional and they both bring a lot to the table. You know, women in sports have come along way. When I started there was almost no one, very few. It wasn’t quite where it is today. And the great news is there’s a lot of really smart women out there across all sports, and you just have to hope that everybody continues to support the cause and we continue to move forward. I think now with a lot of the social justice conversations happening, hopefully will continue to see more of it.” Fins Up to that!
Amy had mentioned Covid a couple of times, so as has been the case in the 2020 offseason, Cetacean Nation asked how she was dealing with that. She stated
Well, just trying to get by like everybody else. It’s not an easy time, right? You wake up every day and you try to keep the most positive mindset you can. I’m thankful I have a gym at my apartment so I can work out every day. For me that’s my space to sort of find myself everyday. I try to work out for at least an hour so I’m grateful that I have that. But listen, when this whole thing started I was working at MSG and how I’m not. But it is providing me some other opportunities which I’m grateful for. So you’ve just got to get on with it, this is what life is today. So I’m fortunate to be surrounded by a lot of people that I love, my family and friends, so I don’t have anything to complain about. Every day you get up and you do the best you can everyday. Everybody is capable of plowing through. Just try to be there to help other people and do what you can. it’s a crazy time it’s unprecedented, right? Who thought that we would be lining up for food? "
Amy added “I don’t know what kind of label I put on it, but for sure life is different and it’s an adjustment for everybody. And everybody goes about it their own way. I know for me, I’ve been very conscious about not judging anybody. I mean I want everybody to wear a mask, but I know some people are comfortable going inside of a house or a restaurant and some people are not. Everybody has a different way of going about things. And I just feel I’ve been very conscious to not be judging anyone about what they do and don’t do. That’s been the biggest thing for me, just trying to be non-judgemental of people. Because I don’t think anybody knows it all, and I don’t think anybody expected to be doing this.”
Amy mentioned working out and we asked if she was still an athlete, and about her early years in sports back in Fairlawn. She laughed and said
“A weekend warrior, I would use the word athlete loosely! Now it’s more about just staying fit:) But, I think I came out of the womb swinging a bat, she laughed, or a tennis racket. I loved sports growing up, I played sports my whole life, and I had parents who were very supportive of my athletic endeavors, I just loved sports. My Dad grew up in the Bronx and was a big Yankees fan, and I’ve been going to Yankee games since I was one year old. My Dad was very much a big influence on me, my Dad was a good athlete. And when he took my brother out to play baseball, he took me out too. My brother and I still go to Yankee games with my Dad. I’ll get weekday day games, because my Dad’s retired, and my brother and I will take the day off, and we all go to the game together. So hopefully we can continue that next year.”
She added “I played tennis and softball ( in high school). For tennis I was first singles, and for softball I played shortstop and third, an infielder all the way! I was a fairly good athlete back in the day. As a hitter I batted lead off, I was short and quick. No power whatsoever, she laughed. I bat lefty, so I got myself on base plenty of times with a drag bunt. I was a natural lefty hitter, and my Dad didn’t understand. He’s like: You’re a righty! But I was not really comfortable that way. So he would try to get me to bat righty. Subsequently, I became a switch hitter and I can hit either way. So he actually ended up doing me a favor. And I can do the same thing for golf. I golf lefty, but can also hit the ball righty. He helped me become a little bit ambidextrous, which is sort of a fun little fact Because people think I can’t do this, but I’m like: Yeah, I can. Lefty has always been comfortable for me even if you give me a hockey stick."
"I have a hockey stick sitting in my old office at MSG, It was from one of the Ranger players. It was of the only lefty ones they had so I took it. So even if you give me a hockey stick, I’ll play hockey lefty too. I can’t actually play hockey, but if you give me a hockey stick, I’ll hold it lefty” she chuckled. The only time we went skating as kids was just to go and have fun. The couple of times I actually tried to play hockey, I just went crashing into the wall and hurting myself. But Laura (Coach Laura Brennan) said she was going to give me a lesson! So I think I’m going to take her up on that, if I get brave one day! :)”
We mentioned previously, Amy’s wide range of experience. That includes some really innovative work she’s done with young fans, equivalents of our Little Future Draft Picks. We asked Amy about how she sees that factoring in moving forward with the Whale, and she gave us this great explanation and context.
“I think that’s one of my top priorities. But understand, I am literally just a week into my job. I just started writing a business plan, I think I’m two days into it and I’m only on page 8 or nine. So a long way to go. But what I can tell you, is that even with with my experience with the New York Rangers and the person that does their fan development Rick Nadeau. He is phenomenal at his job and I learned so much from him. For me, the the youth is critical when you’re building a fanbase, right? You need a long-term plan and a short term plan. You have ticket buyers today and a ticket buyers tomorrow, and you need to develop the game for today and you need to develop the game for tomorrow. So you have two business verticals that go side-by-side. The moms and dad’s and the group sales that you’re talking to toda, but also building the sport out from the youth up. So at what age? The girls programs are now starting at five or six years old and you want those kids involved. You want them wanting to know who the Connecticut Whale is and who to the NWHL is. You want them to aspire to play in your league. So youth is critical. As I talk to more and more of the other GM’s and learn a little bit more about the hockey space, and work a little bit more closely with Colton and Laura, I understand more how we can make an impact in that space. But I have a little bit to learn on that side first, I think? Before I get going and really put something down pen to paper. But it’s definitely priority.”
Amy continued “It’s been pretty lucky that I’ve learned From some really good people in this business. One of them being Rick as I mentioned from the Rangers, and another one is Dave Jervis, the guy that runs the Red Bulls youth program The Red Bull youth programs are by far the best of all of the MLS. And it’s solely because of his efforts. Everywhere I go, I learn a little bit and take away what I can. And I try to apply it to the next situation and that’s what I plan to do here. Again, once I learn a little bit more, because the hockey space is a little different, as is every sport. Every sport has it nuances. As soon as I start to learn a little bit more we’ll see how we can be out in the community and out on the ice with the kids.”
Some of the interactions that Amy mentioned, the places she goes, are through the company she founded: Game On: Scheer Insights & Strategy. We asked if she was still active with that initiative or if it had been put on pause. She answered
“No, I still work on that every day The Connecticut Whale are currently one of the clients that I am working with. The Connecticut job is not a full-time job. I mean it is in terms of the hours I’m putting in, she chuckled, but not in the terms of what it pays so my company is very much alive and we have multiple clients starting with MSG, and Rugby United New York. and I have a Spirits Company on board, Rita’s Distillery. So I’ve got a little bit of a start up, and I’ve got a network of people I can call in to help out so I’m certainly not in this alone and as I said I’m in it every day.”